Cookie privacy policy
1. Introduction
Alleima AB and its affiliates use tracking technologies such as cookies (collectively “cookies”) to gather personal information about how you use our websites and mobile apps that connect to this Privacy Policy. We do this to help improve our websites, mobile apps, and other online services in order to give you a more personalized and relevant online experience. Our vendors may also use cookies for their own purposes as described below under Advertisement and ad measurement. You can decide at managing cookies which vendors may receive the personal data gathered from our cookies.
In this Privacy Policy, we explain what types of personal data we collect, why, on what legal basis, and where it is transferred. We also explain your rights regarding the personal data collected and where you can ask questions.
If you’d like information about how we process your personal data outside of those gathered from cookies, such as when you fill out forms or respond to surveys, please see the Privacy Statement.
We may update this privacy notice with new information. For any significant changes, we will ask for your consent again, which will include the link to the new Privacy Policy.
2. Who we are
When we mention “Alleima,” “we,” “us” or “our” in this Privacy Policy, we mean Alleima AB or the relevant Alleima company responsible for the website, including the cookies placed on the website.
3. About cookies
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser on your device. The identifier is then sent back to the server each time your browser requests a page from the server.
Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie, on the other hand, will expire at the end of the user session, when your web browser is closed.
4. Why we use cookies and what type of personal data is collected
We use cookies for the purposes described below.
Strictly necessary
The necessary cookies consist of two types which cannot be deactivated: “network communication” and “functional” cookies. The network communication cookies are needed for the website or application to function, such as session cookies which keep track of the same user during the visit, so that users may navigate back and forth between pages without losing their previous actions from the same session. They also give you the best browsing performance by serving data from a location as close to you as possible. The functional cookies are necessary to save your preferences and settings such as keeping track of your privacy choices and remembering where you paused a video, and helping you do things like initiate a chat with us, and remembering if you visited the website before so that messages for new visitors are not displayed to you.
For these cookies, we rely on our legitimate interests to operate secure and functional websites, communicate to the public and offer online services.
The personal data processed for this purpose: Device attributes such as browser type, mobile device ID, time zone setting, operating system, and platform. We associate information that indirectly identifies you with your account (if you have one) and other information we have collected about you. We use your IP address to infer your approximate location.
Measurement and performance
These cookies allow us to measure the number of visitors to our web pages, how visitors move around the site and how often they use our online services. These cookies also allow us to monitor service performance, such as error messages and how much time it takes for pages and videos to load to ensure our webpages and services are functioning properly. For these cookies, we rely on your consent.
The personal data processed for this purpose: Number and frequency of visits to our websites, apps, and online services, and interactions with our websites, but data is collected on an aggregated level to produce anonymized metrics and statistical information that does not identify you as an individual.
We combine information about you with information about other users to create audience segments of aggregated data that does not identify you, for example, we generate statistical, demographic and usage meta-data. If we combine or connect aggregated data with your personal data, we treat the combined data as personal data and process it in accordance with the Privacy Statement.
Personalized Content
These cookies allow us to create a user profile based on your web browsing actions so that we can provide you content that is more relevant to your interests. For these cookies, we rely on your consent.
The personal data processed for this purpose: Your browsing activities, device attributes, including links you have clicked on or shared with others, what types of content you have viewed, how long you interacted with them, and the time and date of those interactions. From this data, we infer your interests and preferences as they relate to our online content and services.
Advertisement and ad measurement
We and our vendors use cookies placed on our websites to show you ads on other apps or websites, based on the content you are viewing, your online actions, and approximate location or device type. We may build a profile of your interests to show you relevant and personalized ads on other websites. If you do not affirmatively accept these cookies, you will experience less targeted and relevant advertising. For these cookies, we rely on your consent.
The personal data processed for this purpose: information about your browsing activities on our online platforms and other third-party websites or platforms (mobile apps), including links you have clicked on or shared with others, such as through email and social media, what types of content you have interacted with, how long you interacted with them, and the nature of your interaction with them. From this data, we may infer your interests and preferences as they relate to our online content and services.
To learn more about how our vendors use your personal data for this purpose, and to manage your consent regarding these vendors please visit manage cookies.